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LT Foods ( Daawat )
Company has 11 subsidiaries in India, nine subsidiaries outside India, two joint ventures, and three associates.
We sell our products internationally under various key brands, including “Daawat”, “Royal”, “Devaaya” and “EcoLife”.
Introduced quick cooking brown rice, sauté sauces, ready to heat range of products.
Acquired brands such as “Gold Seal Indus Valley”, “Rozana” and “817 Elephant” in the past to gain presence in new geographies
Products can broadly be divided into the following six categories:
(i) basmati rice;
(ii) value added staples;
(iii) organic products;
(iv) regional rice;
(v) rice based snacks; and
(vi) other products.
In Fiscal 2017, basmati rice, value added staples, organic products and other products represented 77.36%, 1.60%, 7.24% and 5.31% of our total revenue from operations, respectively.
The following table sets out certain information on our product categories and certain of our key brands:
The sale of our premium segment products has grown significantly over the years. In Fiscal 2015, 2016 and 2017, sales of premium segment basmati rice represented 10.19%, 9.47% and 9.78%, respectively, of total sales of rice in such periods
In Fiscal 2015, 2016 and 2017, revenue from our organic segment represented 6.34%%, 7.53% and 7.24%, respectively, of our total revenue for the respective periods.
‘Basmati’ can only be cultivated in India and Pakistan, which makes them the sole suppliers in the world. It is grown only once a year, in the kharif cropping cycle, sown in May-June and harvested in September-November. In India, the major Basmati rice-producing states are Punjab, Haryana and Uttar Pradesh, which together account for over 95% of the country’s total Basmati rice production
India’s Basmati rice production is estimated to be in the range of 5.8 million to 6.0 million tons, out of which around 4.0 million tons is exported, and the balance is consumed domestically
Basmati rice exports from Pakistan have declined steadily in recent years.
A majority of India’s Basmati rice is exported to the Middle East followed by the United States and United Kingdom. Demand from Iran, the second largest export destination for India, has been the most volatile. Iran’s rice consumption is estimated at around 3 million tons per annum, which is met through their domestic rice production of around 2 million tons per annum and the balance through imports.
The European Union (EU) is a key market for the industry, accounting for around 8% of the total Basmati rice exports from India. The following chart represents the trend of exports to the European Union over the past five Fiscal years
The following chart represents the key export markets for India’s Basmati rice industry:
A significant amount of time passes between when we purchase basmati paddy and sell finished basmati rice. During this period of ageing, the price of basmati rice may fluctuate. For example, in Fiscal 2015, 2016 and 2017, the average price of basmati rice we sold was ₹ 74,521 per MT, ₹ 59,891 per MT and ₹ 59,008 per MT, respectively. As such, if the price of basmati rice falls during the time it is held for ageing, we may not be able to recover our investment in the basmati paddy and processing operations, which could adversely affect our financial condition
Agro Exports – Share of Basmati and Non-Basmati
Basmati paddy prices declined in the procurement season of Fiscal 2015 and Fiscal 2016. However, Basmati paddy prices increased by 20% to 25% across varieties in the last procurement season (October – December 2016) on the back of relatively lower production
In Fiscal 2015, 2016 and 2017, we procured 450,739 MT, 398,288 MT and 356,663 MT, respectively, of basmati paddy.
How is Basmati Procured
Processing and Packaging Facilities
We operated five processing and packaging facilities in India. Aggregate rice milling and sorting capacity of 86.90 MT per hour, aggregate rice sorting and grading capacity of 72.00 MT per hour and aggregate rice packaging capacity of 86.30 MT per hour
Operated three packaging facilities in the United States, and a processing and packaging facility in Rotterdam, Europe
As of September 30, 2017, our aggregate storage capacity (including open and covered warehousing facilities) for paddy and rice was 637,900 MT.
Movie actor Amitabh Bachchan and Celebrity chef and Sanjeev Kapoor
Procurement Agents and Distributors
As of September 30, 2017, we had entered into arrangements with 210 procurement agents (who work for us on a commission basis, with commission rates of approximately of 1.00% of the sale price), across 200 mandis established by the various State governments
750 distributors across 29 States in India.
In Fiscal 2017 and in the six months ended September 30, 2017, we derived 54.10% and 64.64% of our total income from outside India, respectively
In Fiscal 2015, 2016 and 2017, our income outside India was ₹ 12,827.34 million, ₹ 18,876.37 million and ₹ 17,972.85 million, respectively which accounted for 46.15%, 63.35% and 54.10%, respectively, of our total income in these periods
Top ten export customers accounted for 15.55%, 20.10% and 13.53% of our total income in Fiscal 2015, 2016 and 2017, respectively, while our largest export customer accounted for 6.35%, 9.15% and 3.27%, respectively
The following table sets forth our sales of products from the different markets in which we operate and as a percentage of total sales of products in the periods indicated:
Cost of Materials Consumed
Cost of materials consumed constitutes the largest component of our expenses and represented 78.55%, 75.46% and 77.55% of our total expenditure in Fiscal 2015, 2016 and 2017
Changes in prices 2016 vs 2017
The cost of rice consumed (including broken and unpolished rice) increased by 48.65%
Cost of paddy consumed also increased by 7.18%
Cost of packing materials also increased by 27.60%
The following table sets forth certain information relating to our cost of material consumed presented as a percentage of total income:
Product Innovation Centres
Two product innovation centers, one in Gurugram, India and one in California, United States, with a team of research personnel
Inability to timely procure sufficient good quality basmati paddy at reasonable costs
Failure on the part of such agents to procure, in a timely manner, the desired quality and quantity of basmati paddy
Fluctuations in the market price of basmati rice
Reduction in output due to pest attack and disease
Changing climate conditions and weather patterns
JV’s and Tieups
We have also entered into strategic joint ventures with Future Consumer Limited and Kameda Seika for the expansion of our product portfolio with a shareholding of 50.00% in our joint venture with Future Consumer Limited, and a shareholding of 51.00% in our joint venture with Kameda Seika.
Losses of Group Entities
Key Markets in 6MFY18
There are five major organized players in the basmati rice industry in India, namely, KRBL Limited, LT Foods Limited, Kohinoor Foods Limited, Lakshmi Energy & Foods Limited and Chaman Lal Setia Exports Limited.
Basmati rice export realizations are driven by two key factors – paddy prices (input cost) and international demand.
Fiscal 2017 witnessed the third consecutive year of decline in value of Basmati rice exports from India, despite the volumes holding firm, as realizations remained under pressure. However, there has been a rebound in the current fiscal with the first quarter witnessing 32% growth in exports – driven both by increase in realizations (25%) and increase in volumes (7%)
In the past, an increasing trend for these two factors pushed up average realizations from ₹ 48,448 per MT in Fiscal 2011 to ₹ 77,988 per MT in Fiscal 2014. However higher volatility in paddy prices has exerted continuous pressure on average realizations, which have declined further to ₹ 54,011 per MT in Fiscal 2017.
Branded vs Unbranded
As per early estimates, paddy sowing in these states has decreased by 10% to 15% in the current fiscal, primarily due to lower rainfall received in these states as demonstrated below
Paddy prices are likely to remain firm in the upcoming procurement season, with an increase of up to 5%. While this should support the Basmati rice prices for the first two quarters of Fiscal 2018 and Fiscal 2019, it can adversely impact the profitability of operators in case demand declines, especially from international customers.
We typically store the basmati paddy in silos. As of September 30, 2017,
we had an aggregate storage capacity of approximately 637,900 MT for paddy and rice, including covered storage capacity of 371,020 MT and open storage capacity of 266,880 MT
As of September 30, 2017, we had various trademarks registered under our Group across over 50 countries. We have over 80 registered trademarks in India, including “Daawat”, “Royal”, “EcoLife” and “Devaaya”. We have also filed applications for registration of certain other trademarks that are under various stages of review