Management Interviews – Manpasand beverages, Bombay Dyeing

Manpasand Beverages - Abhishek Singh, Director

  • Currently our distribution outlets is limited to 4,00,000, after getting access to 4 million outlets (tie-up with Parle) in the country, jump in revenue will be phenomenal
  • Vadodra facory has started manufacturing, Varanasi will start in this month, Sricity and Eastern unit will start in next 4 months
  • We are aiming to capture 15-16% market share from 10%
  • Recently we have launched Jeera flavoured drink in modern trade outlet which will scaling up shortly
  • 8-10% revenues comes from modern trade outlets and 20% comes from railways but as we are focusing on distribution with parle, retail share will increase

Full Interview:


Bombay Dyeing - Aloke Banerjee, CEO

  •  With rising prices of cotton, there is escalation in prices of yarn and grey fabric - facing pressure on margins - absorbing rising costs
  • Coming out with a campaign on digital printed bedsheets, we have 100 new designs going into the market
  • We are offering - Customize your own bedsheets - one of its kind - at a cost of ₹1999/-
  • On MRP baiss we are doing 600 crores of turnover from retail, this year we are looking for 30-35% jump in turnover
  • We have presence at 3500-4000 MBO's - Plan to open 100 new franchise stores this year in addition to 200 stores at present
  • We are targeting 1000 crore revenue on MRP basis by FY2020 - Expecting 750-800 crores in this FY
  • We do around 15% of sales through digital these days


Full Interview :

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